Aamrass way for Vibrant Brands:
Aamrass was born with the philosophy of "providing the perfect balance to build vibrant brands". The name uses the analogy of extracting juice, connoting distillation and analytics of a marketing challenge and provide strategy for an effective solution. The logo manifests the "yin and yang" visually.
Digital technology and convergence is driving a disruptive change. This is only going to be further amplified with smart devices and expanding access. This change will drive price-value equations and old paradigms to be reassessed.
This scenario presents an opportunity for creating engagement with consumers through digital apps/products and services to manage conversations for building a vibrant brand. There is great opportunity for a nimble footed "Amoeba" kind of business structure that can adapt, collaborate and create value.
We would love to partner Challenger brands who are hungry to grow by stretching their marketing investment. We deliver impactful, innovative media agnostic solutions for business results. Aamrass works on a hybrid model where we act as Consultants by formulating strategy and implement thru collaboration with internal and external stakeholders.
We believe in accountability of marketing strategy and leverage marketing communication as a means to deliver growth of Brand franchise and Business results.